Mark Josefson, an analyst at wholesale tie , estimates Adidas soccer sales may rise as much as 15 percent next year to 1.6 billion. e definitely believe we will extend our lead in 2012,?says Chief Executive Officer Herbert Hainer. Nike, whose Mercurial Vapor soccer shoe is worn by Ronaldo, is seeing reat results?with soccer products, says spokeswoman Mary Remuzzi. She declined to give the company market share in the sport.
Adidas new shoe is a version of the wholesale hoodie , introduced in 2010 as the lightest on the market, at 165 grams for a men size 8.5. It carries an 8-gram chip inserted beneath the sole that transmits data on maximum speed, distance covered, and number of sprints to a computer or mobile device. The product uses a version of the miCoach system Adidas launched in 2006 to monitor runners?performance. But measuring movement in soccer isn as easy because players move in more than one direction. The new chip, known as a speed cell, s able to measure speed and distance in all 360-degree movements,?Mitchell says.
A package that includes the shoes, a China wholesale jewelry chip, and software to analyze the data on a smartphone or computer will sell for 245 ($338). he product will be a bit expensive for young people,?says Thomas Effler, an analyst at WestLB in Frankfurt. owever, parents are more willing to pay extra for clothing and shoes than for expensive electronic items, so I expect less price sensitivity. There a big brand awareness among kids today, and parents often pay for it.?
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